NATHAN J IVERSON

TACO BELL breakfast defectors

Taco Bell’s ambitious propaganda-themed campaign “Routine Republic" highlights the “sea of sameness” in the fast-food breakfast category. Through the use of propaganda posters, influencer kits and other various media, the campaign got consumers second guessing their morning routine and switching to Taco Bell Breakfast.  Role: Design Director.  Design Credits: Erin Burrell.

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